BREAKFAST - the most important meal of the day to increase profits.

Here are a few ways breakfast can help your bottom line:

• Expand breakfast throughout the day to attract additional customers and give them more options
• Offer a twist on traditional breakfast favorites - like adding Orange, Almond, and Buckwheat Pancakes or Orangeberry Smoothies to the menu
• Put more fruit & juice choices on the breakfast menu to help satisfy customer demand

Don't just take our word for it, here's what the research is saying:

• Through August 2007, morning meal traffic has increased by 7% in comparison to the prior year. (NRN, November 2007)
• With morning meal traffic increasing, 61% of operators stated that the breakfast daypart represents a larger portion of their total sales than it did 2 years ago.
• More than 40% of consumers say they would like to see breakfast served all day. (Restaurants & Institutions, December 2007)
• Servings of breakfast foods are up by 64% over the past five years. (QSR, December 2007)

We support Health and Wellness to help you squeeze more sales out of breakfast:

With the continued focus on good health and better nutrition, 100% orange juice made with Florida oranges is the perfect fit for any restaurant menu. Compared to many other popular fruit juices, orange juice is naturally higher in vitamin C and folate, while also providing potassium and important phytonutrients, making it a nutritional gem of a beverage.

It's simple. Customers want quality. An independent study found:

• 97% of respondents said they would be more likely to order orange juice if they knew it was made with oranges from Florida.
• 87% feel orange juice made with Florida oranges is of a higher quality and tastes better.

And we can help. Orange juice sold as an incremental beverage leads to incremental sales and increased profits. Florida orange juice is a premium product that can command a premium price and higher ROI.

Nothing helps sell more breakfast than the best orange juice in the world, Florida orange juice. Healthy. Pure & Simple.

For more information on how the Florida Department of Citrus can help your operation, email today: vhodak@citrus.state.fl.us